Tailor-made digital and administrative outsourcing
Save time. Cut costs. Focus on what matters most.
About Us
Discover how NEXARA MG can transform your productivity
NEXARA MG – Your International Digital Partner
NEXARA MG is an American service brand operating from Madagascar, specializing in digital and administrative outsourcing. We help businesses and freelancers save time and focus on essentials by handling time-consuming tasks with efficiency and precision.
Our mission is to provide high-quality, personalized, and cost-effective outsourcing solutions, allowing our clients to optimize operations and drive growth. We combine international expertise with local talent to offer bespoke services.
Beyond administrative and digital tasks, NEXARA also designs custom solutions — business software, websites and management tools — when off-the-shelf products are no longer enough. Our approach draws on leadership with more than thirty years of entrepreneurial experience and a team of experts, to deliver concrete, cost-effective solutions suited to your reality.
Our Services
A complete range of solutions available to outsource your professional tasks
Digital solutions built around your business
From your website to your business software, from your visibility on Google and AI engines to the life of your social media: NEXARA designs, builds and runs your entire digital presence. Click on a service to discover the details.
Websites & e-commerce
Your digital presence deserves better than an off-the-shelf theme.
Your business is unique. Your website should be too.
At NEXARA, we don't simply deliver websites. We design digital solutions that follow a business logic, support your processes and evolve with your company. Whether it's to create, sell or convince, every project is conceived as a lasting investment rather than a mere technical deliverable.
- ▪High-end showcase websites
- ▪E-commerce platforms
- ▪Custom CMS and admin spaces
- ▪Redesign and modernization of existing websites
- ▪Websites built for search from day one
- ▪Website updates and day-to-day management
- ▪Content updates and additions
- ▪Hosting and data management
- ▪Maintenance, technical support and ongoing evolutions
Business software, SaaS & applications
Digitize what makes your business valuable.
Your processes are your competitive edge. Don't let them be dictated by standard software.
At NEXARA, we design software and applications that fit the way your business actually works. Centralizing data, automating tasks, client portals, dashboards, SaaS platforms, connections with your existing ecosystem… and when your users are mobile, your tools follow them right into their pockets. Every development pursues a single goal: making you more efficient without disrupting your organization.
- ▪Custom business applications
- ▪SaaS platforms and client areas
- ▪iOS & Android mobile apps
- ▪Dashboards & reporting
- ▪CRM, ERP and business software integration
- ▪EOS – synchronized financial and sales management
- ▪Internal tools and automations
- ▪Data synchronization and real-time interactions
SEO & GEO — Google and AI engines
Being found on Google is no longer enough: you also need to be quoted by AI.
Your future clients no longer search only on Google. They ask an AI.
Search has changed in nature. Alongside classic SEO, which positions you in search results, GEO determines whether generative engines quote you when asked about your field. NEXARA works on both fronts: the technical structure, the content and the authority signals that make a company found, understood, then recommended — by an algorithm as much as by an AI.
- ▪Search audit and strategy
- ▪Technical and on-page SEO optimization
- ▪Keyword research and structuring
- ▪Local search and Google Business profiles
- ▪GEO strategy and optimization for generative AI
- ▪Content optimized for Google and for generative AI (GEO)
- ▪Blog creation, setup and editorial strategy
- ▪Topic research and article writing
- ▪Updating and optimizing existing content
- ▪Proofreading, editing and enhancement of content
- ▪SMO – social media optimization
- ▪SEA – paid advertising campaigns
- ▪Ranking tracking, reporting and recommendations
One article per month, several per week, or a one-time assignment: the frequency is defined according to your goals.
Request a quote
Community management & social media
A silent brand is a brand people forget.
Your social media doesn't need talent once. It needs consistency all year round.
That is precisely what a management team has no time to sustain. NEXARA takes care of your online presence: regular posts, monitoring of your sector, updates to your professional pages and dialogue with your community. Your channels stay alive and consistent with your image, without tying up your teams.
- ▪Day-to-day community management
- ▪Creation and optimization of professional pages and profiles
- ▪Editorial line and content calendar
- ▪Writing, scheduling and publishing posts
- ▪Blog article sharing
- ▪Article curation and sector news
- ▪Professional page updates (Google, LinkedIn, Facebook…)
- ▪Moderation and community engagement
- ▪Presence on LinkedIn, Facebook, Instagram, X, TikTok and other platforms
- ▪Social media visuals, banners and infographics
- ▪Blog article illustrations
- ▪Video creation, editing and production
- ▪Repurposing and adapting content for each platform
A tailored service built around your needs
You don't need a standardized package. You have a specific need.
NEXARA allows you to outsource all or part of your digital operations, either on a one-time or ongoing basis. We work with you to define the scope of the assignment, the tasks to be handled, and the level of support that best fits your business. These services can be combined freely. You can outsource a single task, a selection of services, or your entire digital presence.
One-time project, ongoing monthly support, flexible workload or full digital management: we adapt our services to your business, your goals and your budget.
Tell us what you need. We'll propose a solution tailored to your business and provide you with a customized quote.
Request a customized quoteCustom pricing — one-time or ongoing services.
Discover our social media management packagesIndex by Category
- • Monitoring & Watch
- • Audit
- • Marketing
Monitoring & Watch
Stay informed and protect your image with our monitoring services:
- Legal monitoring
- Technological monitoring
- Competitive intelligence
- Online reputation monitoring (e-reputation)
- Monitoring of reviews, comments, and mentions
- Regular reports and personalized alerts
Audit
Optimize your performance with our specialized audits:
- Accounting audit
- Process audit
- Management audit
- Tax audit
- Cost killing
Marketing
Boost your growth with our complete marketing solutions:
- Email campaigns
- SMS campaigns
- Newsletter management
- Advertising (design)
- Advertising (campaigns)
Because every company has its own imperatives, NEXARA develops fully personalized missions, designed on demand. We mobilize, train, or build the exact team you need, without compromising on quality or confidentiality. You ask, we organize. We are at your disposal for any specific request and dedicated pricing.
Why Choose NEXARA?
Concrete benefits for your professional activity
Dramatic Cost Reduction
Up to 60% savings compared to local hiring. No commitment, no payroll taxes, no HR management.
Professionalism + Expertise
Our teams are trained, supervised, multilingual, and respect European standards. Strict processes guarantee quality, consistency, and confidentiality.
Total Flexibility
Modular volume, extended hours, rapid scale-up. You have a team that "s'ajustes" to your activity.
Immediate Time Savings
You delegate → we execute. Your planning is freed from tedious tasks.
"Our Promise - To offer you a professional, available, and profitable back-office, without the constraints of hiring and without compromising on quality."
What Our Clients Say:
Client satisfaction is our best reference
"Thanks to NEXARA's services, I have real organization in my professional and even personal life. A real remote secretariat with perfect organization of my diaries, reminders, etc. And above all, personalized with a human being in front and not a machine. Friendly and efficient."
Anthony G. - France
Physiotherapist
"NEXARA is my multi-service agency. They handle several services for me, ranging from managing our social accounts to data hosting or our legal support. For each service, we have a specialized intervener, it is simply unbeatable in terms of costs."
Ludovic S. - France
Communication Agency
"Between organizing my schedule, managing my professional appointments and personal schedule, and also reviewing our contracts legally, I didn't hesitate long between the price of a subcontracted service and hiring an assistant."
Alexandre L. - Switzerland
Metalworks
"Since working with NEXARA, I no longer have minor worries about the technical parts of my job, which are unavoidable today. All it is outsourced, from 3D file management to data hosting and even our website management. I can just focus on my job and that's exactly what I wanted, thank you NEXARA!"
Sandra L. - Luxembourg
Dentist
"Absolutely brilliant! Today, a craftsman cannot live without social networks and the internet. Me, It is not my strong suit and I don't have time. So NEXARA handles everything for me, my accounts on networks, photo sharing, information on our work, and even responses to people who can become clients. We can't do without that anymore, so I work with NEXARA because I don't know how to do it and I don't have the means to have an employee just for that."
Nicolas D. - France
Carpenter
"Hiring in Belgium, never again. Too many problems, too expensive, and ultimately, nothing but trouble when things go wrong. So I manage to subcontract everything, on my sites and in the office. NEXARA handles administration, legal, and even supplier and client relations, moi, je m'occupe de mon métier and I sleep better!"
Joop W. - Belgium
Plumber
Blog
News, tips and expertise on outsourcing
Software development
Designing, costing and delivering custom software: from the business need to the budget, all the way to production.
Development
How to Deliver a Software Project Without Blowing the Budget
Why software projects overrun and how to frame them: objectives, scope, value, MVP, ROI and financing. The method guide for SMEs.
SaaS
Building a SaaS: The Executive's Guide
Got a SaaS idea but you're not a developer? How to decide to launch, who to entrust the build to, what budget to plan, and how to steer the project.
Costs & ROI
How Much Does Custom Software Cost? Complete 2026 Pricing Guide
Custom software pricing in 2026: cost drivers, budget ranges by project type (CRM, ERP, EOS, SaaS) and a method to calculate real ROI for your business.
Costs & ROI
How to Calculate the ROI of Business Software: A Complete Guide for Executives
Calculating the ROI of business software (CRM, ERP, EOS): a 7-step method, 5 sources of gains, worked examples and the mistakes that lead to underestimating profitability.
Development
Software requirements document: how to write one that prevents costly surprises
How to write a useful software requirements document: express a need (not a solution), prioritize, frame the budget and secure ownership of the code.
Development
Custom Construction Software: Managing Sites, Quotes and Cash Flow
Generic invoicing tools fall short in construction. Progress billing, retention bonds, subcontracting: what purpose-built software must handle natively.
Development
In-House or Outsourced Development: How to Choose
Cost, control, timelines, code ownership: the concrete criteria to decide whether your software project should stay in-house or be entrusted to a provider.
Development
Business software for logistics: where the gains hide
Unoptimised routes, missing traceability, constant re-entry: custom-built software removes these frictions and makes your logistics operations manageable.
Development
Digitalising an accounting firm: a roadmap
From the client portal to automated data entry: a step-by-step roadmap for digitalising your accounting practice, selecting the right tool at each stage.
Development
Software Maintenance: The Real Cost After Delivery
Corrective, adaptive, perfective: understand the real components of software maintenance costs and manage your total cost of ownership without surprises.
Development
No-Code, Low-Code, or Custom: How to Choose?
No-code, low-code, or custom development: three very different approaches. Here is the decision framework to help you choose wisely and avoid costly mistakes.
Development
MVP: Why Starting Small Is the Smarter Strategy
An MVP reduces software project risk by validating your key assumptions before committing the full budget. A practical decision guide for business leaders.
Outsourcing
Outsourcing IT to Madagascar: the honest assessment
Time zone, French-speaking talent, cost, contract terms: an honest assessment of IT outsourcing to Madagascar for a European business leader, no sales pitch.
Business software
CRM, ERP or EOS: choosing the right management tool, recognizing when your current tools are holding you back, and avoiding costly mistakes.
Business Software
10 Signs Your Business Needs Dedicated Business Software
10 concrete signs that it's time to equip your business with dedicated software: Excel maxed out, double data entry, errors, wasted time — and what to do about it.
Business Software
The Costliest Mistakes When Choosing Business Software
The mistakes that prove expensive when choosing business software: price, features, adoption, hidden costs, scalability, vendor — and how to avoid them.
Business Software
Why Excel Always Ends Up Becoming a Problem in Growing Companies
Excel always ends up holding back growing companies: multiple versions, silent errors, hidden costs. The 10 warning signs and when to switch to business software.
Business Software
Custom Software or Off-the-Shelf Solution: How to Decide
Custom software or an off-the-shelf solution: the 5-criteria decision grid — TCO, code ownership, differentiation — to choose without getting it wrong.
Business Software
CRM for accounting firms: managing engagements and deadlines
Centralising client files, tracking engagements and never missing a deadline: what a CRM brings to an accounting firm, and how to choose the right one.
Business software
ERP for industrial SMEs: where to start without making mistakes
Production, inventory, work orders: the method to scope an industrial ERP project, choose the right starting perimeter and avoid the classic pitfalls.
Business software
Restaurant Management Software: What Really Matters
Point-of-sale, stock control, food cost and staff scheduling: the essential modules of restaurant management software and how to choose the right one.
Business software
Business Process Automation: Where to Start
Identify repetitive, high-ROI tasks in your organisation and automate them in the right order. The step-by-step guide for SMB leaders and business owners.
Business software
Migrating data to new software: a practical guide
Data audit, cleaning, field mapping and cutover: the steps and pitfalls of a successful data migration to new software, with no loss or business disruption.
Business Software
Getting Your Team to Adopt New Software
Software adoption rarely fails for technical reasons — it fails because of people. A practical method to prepare your teams and ensure successful adoption.
Business Software
KPI Dashboard: the right indicators to run your business
Choose 5 to 7 truly useful KPIs to steer your SME effectively. A clear method to build an actionable dashboard and stop drowning in data that leads nowhere.
Business Software
Software Integration: The Simple Guide for SMEs
Is your team re-entering the same data across several tools? Understand what an API really is and when an integration is actually worth it for your growing SME.
Website & customer acquisition
Turning your online presence into a real engine for clients: creation, redesign, content and conversion.
Website
Why Your Business Needs a Professional Website in 2026
Word of mouth has gone digital: in 2026, your professional website is the center of gravity of your credibility and a genuine growth lever.
Website
How Much Does a Professional Website Cost in 2026?
Real price ranges by tier (presence, showcase, acquisition, growth), what truly drives a quote, and how to invest wisely rather than chase a standard rate.
Website
Why Your Website Generates No Customers
Your site is live but brings in nothing? The problem is rarely technical. Visibility, message, trust, journey: the real causes and how to fix them.
Website
Website Redesign: How to Know When It's Time to Rebuild Your Site
Should you rebuild your website? The 10 signs that justify a redesign, the cases where you should never launch one, and how to choose between redesign and optimization.
Website
Why a Beautiful Website Is No Longer Enough in 2026
In 2026, a beautiful website has become the bare minimum, not an advantage. Visibility, clarity, trust and usefulness: what truly makes the difference.
Website
Why SMBs Fail With Their Website
Most SMBs don't fail because of their website, but because of what they expect from it. Authority, content, patience: what turns a brochure into an asset.
Website
Custom Website or WordPress?
WordPress or custom development? The real debate isn't technological. What matters for SEO, GEO, true cost and the growth of your business.
Website
Local SEO: Get Found by Customers in Your Area
Google Business Profile, customer reviews, geo-targeted keywords: the 3 pillars of local SEO that help a SMB rank at the top of searches in its area.
Website
Website for building tradespeople: attracting local jobs
Portfolio of completed projects, Google Business Profile and client reviews: how a building tradesperson builds local visibility and generates qualified quote requests.
Website
Medical practice online presence: site, reviews and trust
Website, online booking and patient reviews: how a medical practice builds a trustworthy digital presence within the professional ethics framework.
Website
E-commerce: the keys to a high-converting store
Product pages, trust, payment and delivery: the levers that truly make the difference between an online store that sells and one that loses customers.
Website
Conversion funnel: turning your visitors into clients
From the first click to contact: understand the stages of the conversion funnel, spot key friction points and turn more of your visitors into clients.
Website
Page Speed: The Real Cost of a Slow Website
A slow website loses visitors before they read your offer. Core Web Vitals, SEO rankings and conversions: what every business leader needs to know now.
Site internet & acquisition
Website or e-commerce: which one suits your business
Brochure site or e-commerce: how to choose the right type of website for your business and avoid investing your digital budget in the wrong direction.
Website
Web Writing: How to Write Content People Actually Read
A simple, practical web writing method to create content your readers actually finish, that Google ranks, and that generative AI engines cite as a source.
GEO & Artificial Intelligence
Being visible where your clients now search: getting cited and recommended by ChatGPT, Gemini and Claude.
Strategy
GEO & SEO 2030: The Executive Summary for Business Leaders
GEO & SEO in 2030: why visibility is shifting from being-found to being-recommended, and the five priorities to launch right now.
GEO
Getting Cited by ChatGPT: The Practical Guide
Getting cited by ChatGPT isn't reserved for big brands. Discover the concrete levers — content, structure, external mentions — to be recommended by AI.
GEO
Law firms: getting cited by ChatGPT and Gemini
Can a law firm be cited by ChatGPT or Gemini? Yes — provided it builds authority that AIs recognize. A practical method for managing partners and firm leaders.
GEO
Generative AI in e-commerce: use cases and ROI
Product descriptions, recommendations, customer support: the generative AI use cases in e-commerce that create measurable value for a business leader.
GEO
Real Estate Agency: Getting Cited by AI and Local SEO
How your real estate agency builds the local authority it needs to be recommended by ChatGPT, Gemini and local SEO. Practical levers and a concrete action plan.
GEO
SEO vs GEO: differences and how to combine both
SEO and GEO both target online visibility but follow different rules. Discover the key differences and how to combine them effectively for your business.
GEO
Schema.org: the language AI systems understand
Discover how Schema.org structured data helps Google and generative AI to understand and cite your website. A practical guide for business leaders and SMEs.
GEO
Generative AI for SMBs: real use cases and ROI
Beyond the hype: the generative AI use cases that actually pay off for an SMB, how to prioritize them, and the risks to manage before you start scaling.
Social media & amplification
Turning social media into your website’s amplifier: choosing your platforms, posting consistently, repurposing your content and managing your online reputation.
Social media
Choosing the Right Social Networks for Your Business
Which networks should an SME invest in? A method to choose based on your target and your resources, platform by platform, without spreading yourself thin.
Social media
Turn One Article into 20 Social Media Posts
The hub & spoke method to turn one article into 15 to 20 social posts, feed your networks for a month and drive qualified traffic back to your website.
Social media
Consistency vs Virality: What Really Matters
A viral post attracts attention, but it is consistency that builds trust and memorability. Here is why constancy outperforms virality for your business.
Social media
How to Create an Editorial Line for Your Social Media
3 to 5 recurring themes, a clear tone and a realistic schedule: how to build a consistent, recognisable and sustainable social media editorial line that lasts.
Social media
Social media formats: which one to choose based on your goal
Carousels, short videos, text posts: find out which social media content format works best for your goal, whether awareness, expertise, or conversion.
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Let's apply this advice to your business.
Website, custom software, SEO/GEO, social media or outsourcing: tell us about your project and we will reply with a free, no-obligation quote.
Frequently asked questions
What does NEXARA do?
NEXARA MG specializes in digital and administrative outsourcing: we take over the time-consuming tasks of businesses and freelancers so they can focus on what matters. NEXARA also builds custom solutions — websites, business software, SEO/GEO and community management.
Where is NEXARA based?
NEXARA MG is an American service brand operating from Madagascar. We combine international expertise with local talent to deliver tailored services to clients in France, Belgium, Switzerland, Luxembourg and beyond.
Which tasks can I outsource?
Monitoring (legal, technology, competitors, e-reputation), audits (accounting, process, management, tax, cost killing), marketing (email and SMS campaigns, newsletters, advertising), plus the management of your website (hosting included), content and blog, search visibility, social media, and visuals and videos. Every assignment is fully tailored.
Why outsource rather than hire?
Outsourcing spares you the constraints of hiring: no commitment, no payroll costs, no HR management. Volume is flexible and scaling up is fast. Our promise: a professional, available and cost-effective back office, with no compromise on quality.
Is my data kept confidential?
Yes. Our teams are trained, supervised, multilingual and follow European standards; strict processes guarantee quality, consistency and confidentiality.
Do you have client references?
Yes. Six clients share their experience on the site: a physiotherapist in France (remote secretarial work and diary management), a communication agency in France (social media, data hosting and legal support), a metalworks company in Switzerland (scheduling, business appointments and contract review), a dentist in Luxembourg (IT, data hosting and website management), a carpenter in France (social media and replies to prospective clients) and a plumber in Belgium (administration, legal matters and supplier and client relations).
Contact Us
Ready to outsource your tasks? Let's talk about it together