Tailor-made Outsourcing
Save time. Cut costs. Focus on what matters most.
About Us
Discover how NEXARA MG can transform your productivity
NEXARA MG – Your International Digital Partner
NEXARA MG is an American service brand operating from Madagascar, specializing in digital and administrative outsourcing. We help businesses and freelancers save time and focus on essentials by handling time-consuming tasks with efficiency and precision.
Our mission is to provide high-quality, personalized, and cost-effective outsourcing solutions, allowing our clients to optimize operations and drive growth. We combine international expertise with local talent to offer bespoke services.
Beyond administrative and digital tasks, NEXARA also designs custom solutions — business software, websites and management tools — when off-the-shelf products are no longer enough. Our approach draws on leadership with more than thirty years of entrepreneurial experience and a team of experts, to deliver concrete, cost-effective solutions suited to your reality.
Our Services
A complete range of solutions available to outsource your professional tasks
Digital solutions built around your business
From your website to your business software, from your visibility on Google and AI engines to the life of your social media: NEXARA designs, builds and runs your entire digital presence. Click on a service to discover the details.
Index by Category
- • Monitoring & Watch
- • Audit
- • Marketing
- • Imagery
Monitoring & Watch
Stay informed and protect your image with our monitoring services:
- Legal monitoring
- Technological monitoring
- Competitive intelligence
- Online reputation monitoring (e-reputation)
- Monitoring of reviews, comments, and mentions
- Regular reports and personalized alerts
Audit
Optimize your performance with our specialized audits:
- Accounting audit
- Process audit
- Management audit
- Tax audit
- Cost killing
Marketing
Boost your growth with our complete marketing solutions:
- Email campaigns
- SMS campaigns
- Newsletter management
- Advertising (design)
- Advertising (campaigns)
Imagery
Enhance your brand with professional visuals:
- Image/visual creation
- Video editing
- Video mounting
- Data hosting
Online Coaching & Skills Transfer
Because every company has its own imperatives, NEXARA develops fully personalized missions, designed on demand. We mobilize, train, or build the exact team you need, without compromising on quality or confidentiality. You ask, we organize. We are at your disposal for any specific request and dedicated pricing.
Digital Services & Outsourced Management
A tailored service built around your needs
You don't need a standardized package. You have a specific need.
NEXARA allows you to outsource all or part of your digital operations, either on a one-time or ongoing basis. We work with you to define the scope of the assignment, the tasks to be handled, and the level of support that best fits your business.
You choose what you want to outsource. We build the service around it.
Websites
From website creation to day-to-day management, we can handle all or part of your online presence.
- ▪Corporate and business website creation
- ▪Professional website development and management
- ▪Website redesign and modernization
- ▪E-commerce website creation
- ▪Website updates and day-to-day management
- ▪Content updates and additions
- ▪Maintenance and technical support
- ▪Hosting and data management
- ▪Ongoing improvements and enhancements
Content & Blog Management
Your website needs fresh, relevant content to remain visible and valuable.
- ▪Blog creation and setup
- ▪Editorial strategy and content planning
- ▪Topic and keyword research
- ▪Article writing
- ▪Content publishing and formatting
- ▪Content production at a flexible frequency
- ▪Updating and optimizing existing articles
- ▪Educational, commercial and editorial content
- ▪Proofreading, editing and enhancement of existing content
One article per month, several per week, or a one-time assignment: the frequency is defined according to your goals.
SEO & GEO
Being online is no longer enough. You need to be found, understood and recommended.
NEXARA can manage your visibility strategy across traditional search engines as well as AI-powered search and generative engines.
- ▪SEO audits
- ▪Search engine optimization strategy
- ▪Technical SEO
- ▪On-page and content optimization
- ▪Keyword research and strategy
- ▪Local SEO
- ▪Google Business Profile optimization
- ▪SEO content creation
- ▪Existing content optimization
- ▪GEO strategy
- ▪Optimization for generative search engines
- ▪Performance and ranking monitoring
- ▪Reporting and recommendations
Social Media & Professional Presence
We can manage your social media presence on either a one-time or ongoing basis.
- ▪Creation of professional pages and accounts
- ▪Profile setup and optimization
- ▪Editorial strategy
- ▪Content calendar creation
- ▪Social media post writing
- ▪Content scheduling and publishing
- ▪Blog article sharing
- ▪Industry news and content curation
- ▪Page management and engagement
- ▪Comment and interaction management
- ▪Presence management across LinkedIn, Facebook, Instagram, X, TikTok and other platforms as needed
Visual Content Creation
An effective digital presence relies on more than just text.
- ▪Social media visuals
- ▪Blog article illustrations
- ▪Banners and advertising creatives
- ▪Infographics
- ▪Image editing and adaptation
- ▪Video content creation
- ▪Video editing and production
- ▪Content repurposing across multiple formats
- ▪Visual adaptation for different social platforms
A service that adapts to your business
These services can be combined freely.
You can outsource a single task, a selection of services, or your entire digital presence.
One-time project, ongoing monthly support, flexible workload or full digital management: we adapt our services to your business, your goals and your budget.
Discover our social media management packagesLet's Talk About Your Needs
Rather than imposing a standardized package, we start by understanding what you actually need to outsource.
Tell us what you need. We'll propose a solution tailored to your business and provide you with a customized quote.
Request a customized quoteCustom pricing — one-time or ongoing services.
Podcasts & Interviews
🎤 Discover our exclusive series of podcasts and interviews, designed to immerse you in the heart of the NEXARA MG universe. We give voice to those who make today's business: leaders, experts, and liberal professionals.
Through these authentic exchanges, explore the real challenges of business management and discover how our outsourcing solutions provide concrete answers. Time savings, cost optimization, and strategic focus are at the heart of these discussions.
Listen to our sector analyses and access our technical and legal documentation to understand, in detail, how we secure and propel your activity to new heights.
SME/VSE Business Leaders Podcast
Structure and enhance the voice of entrepreneurs. A professional format serving credibility and visibility.
Liberal Professions Podcast
Highlighting expertise and professional background. A sober, credible framework in accordance with the code of ethics.
Specialist Liberals Podcast
Valuing high-level expertise. A pedagogical, rigorous, and structured approach.
Aesthetic Liberals & Private Practice Podcast
Mastering image without crossing the line. An elegant format, in line with the values and requirements of the profession.
Legal Annex & Compliance
Securing professional communication. A clear and assumed legal framework.
Why Choose NEXARA?
Concrete benefits for your professional activity
Dramatic Cost Reduction
Up to 60% savings compared to local hiring. No commitment, no payroll taxes, no HR management.
Professionalism + Expertise
Our teams are trained, supervised, multilingual, and respect European standards. Strict processes guarantee quality, consistency, and confidentiality.
Total Flexibility
Modular volume, extended hours, rapid scale-up. You have a team that "s'ajustes" to your activity.
Immediate Time Savings
You delegate → we execute. Your planning is freed from tedious tasks.
"Our Promise - To offer you a professional, available, and profitable back-office, without the constraints of hiring and without compromising on quality."
What Our Clients Say:
Client satisfaction is our best reference
"Thanks to NEXARA's services, I have real organization in my professional and even personal life. A real remote secretariat with perfect organization of my diaries, reminders, etc. And above all, personalized with a human being in front and not a machine. Friendly and efficient."
Anthony G. - France
Physiotherapist
"NEXARA is my multi-service agency. They handle several services for me, ranging from managing our social accounts to data hosting or our legal support. For each service, we have a specialized intervener, it is simply unbeatable in terms of costs."
Ludovic S. - France
Communication Agency
"Between organizing my schedule, managing my professional appointments and personal schedule, and also reviewing our contracts legally, I didn't hesitate long between the price of a subcontracted service and hiring an assistant."
Alexandre L. - Switzerland
Metalworks
"Since working with NEXARA, I no longer have minor worries about the technical parts of my job, which are unavoidable today. All it is outsourced, from 3D file management to data hosting and even our website management. I can just focus on my job and that's exactly what I wanted, thank you NEXARA!"
Sandra L. - Luxembourg
Dentist
"Absolutely brilliant! Today, a craftsman cannot live without social networks and the internet. Me, It is not my strong suit and I don't have time. So NEXARA handles everything for me, my accounts on networks, photo sharing, information on our work, and even responses to people who can become clients. We can't do without that anymore, so I work with NEXARA because I don't know how to do it and I don't have the means to have an employee just for that."
Nicolas D. - France
Carpenter
"Hiring in Belgium, never again. Too many problems, too expensive, and ultimately, nothing but trouble when things go wrong. So I manage to subcontract everything, on my sites and in the office. NEXARA handles administration, legal, and even supplier and client relations, moi, je m'occupe de mon métier and I sleep better!"
Joop W. - Belgium
Plumber
Blog
News, tips and expertise on outsourcing
Software development
Designing, costing and delivering custom software: from the business need to the budget, all the way to production.
Development
How to Deliver a Software Project Without Blowing the Budget
Why software projects overrun and how to frame them: objectives, scope, value, MVP, ROI and financing. The method guide for SMEs.
SaaS
Building a SaaS: The Executive's Guide
Got a SaaS idea but you're not a developer? How to decide to launch, who to entrust the build to, what budget to plan, and how to steer the project.
Costs & ROI
How Much Does Custom Software Cost? Complete 2026 Pricing Guide
Custom software pricing in 2026: cost drivers, budget ranges by project type (CRM, ERP, EOS, SaaS) and a method to calculate real ROI for your business.
Costs & ROI
How to Calculate the ROI of Business Software: A Complete Guide for Executives
Calculating the ROI of business software (CRM, ERP, EOS): a 7-step method, 5 sources of gains, worked examples and the mistakes that lead to underestimating profitability.
Development
Software requirements document: how to write one that prevents costly surprises
How to write a useful software requirements document: express a need (not a solution), prioritize, frame the budget and secure ownership of the code.
Development
Custom Construction Software: Managing Sites, Quotes and Cash Flow
Generic invoicing tools fall short in construction. Progress billing, retention bonds, subcontracting: what purpose-built software must handle natively.
Development
In-House or Outsourced Development: How to Choose
Cost, control, timelines, code ownership: the concrete criteria to decide whether your software project should stay in-house or be entrusted to a provider.
Development
Business software for logistics: where the gains hide
Unoptimised routes, missing traceability, constant re-entry: custom-built software removes these frictions and makes your logistics operations manageable.
Development
Digitalising an accounting firm: a roadmap
From the client portal to automated data entry: a step-by-step roadmap for digitalising your accounting practice, selecting the right tool at each stage.
Development
Software Maintenance: The Real Cost After Delivery
Corrective, adaptive, perfective: understand the real components of software maintenance costs and manage your total cost of ownership without surprises.
Development
No-Code, Low-Code, or Custom: How to Choose?
No-code, low-code, or custom development: three very different approaches. Here is the decision framework to help you choose wisely and avoid costly mistakes.
Business software
CRM, ERP or EOS: choosing the right management tool, recognizing when your current tools are holding you back, and avoiding costly mistakes.
Business Software
CRM, ERP or EOS: Which System Will Truly Support Your Company's Growth?
CRM, ERP and EOS: the real differences, use cases and criteria for choosing the system that actually drives your growth, from solopreneur to scaling SME.
Business Software
10 Signs Your Business Needs Dedicated Business Software
10 concrete signs that it's time to equip your business with dedicated software: Excel maxed out, double data entry, errors, wasted time — and what to do about it.
Business Software
The Costliest Mistakes When Choosing Business Software
The mistakes that prove expensive when choosing business software: price, features, adoption, hidden costs, scalability, vendor — and how to avoid them.
Business Software
Why Excel Always Ends Up Becoming a Problem in Growing Companies
Excel always ends up holding back growing companies: multiple versions, silent errors, hidden costs. The 10 warning signs and when to switch to business software.
Business Software
Custom Software or Off-the-Shelf Solution: How to Decide
Custom software or an off-the-shelf solution: the 5-criteria decision grid — TCO, code ownership, differentiation — to choose without getting it wrong.
Business Software
CRM for accounting firms: managing engagements and deadlines
Centralising client files, tracking engagements and never missing a deadline: what a CRM brings to an accounting firm, and how to choose the right one.
Business software
ERP for industrial SMEs: where to start without making mistakes
Production, inventory, work orders: the method to scope an industrial ERP project, choose the right starting perimeter and avoid the classic pitfalls.
Business software
Restaurant Management Software: What Really Matters
Point-of-sale, stock control, food cost and staff scheduling: the essential modules of restaurant management software and how to choose the right one.
Business software
Business Process Automation: Where to Start
Identify repetitive, high-ROI tasks in your organisation and automate them in the right order. The step-by-step guide for SMB leaders and business owners.
Business software
Migrating data to new software: a practical guide
Data audit, cleaning, field mapping and cutover: the steps and pitfalls of a successful data migration to new software, with no loss or business disruption.
Business Software
Getting Your Team to Adopt New Software
Software adoption rarely fails for technical reasons — it fails because of people. A practical method to prepare your teams and ensure successful adoption.
Website & customer acquisition
Turning your online presence into a real engine for clients: creation, redesign, content and conversion.
Website
Why Your Business Needs a Professional Website in 2026
Word of mouth has gone digital: in 2026, your professional website is the center of gravity of your credibility and a genuine growth lever.
Website
How Much Does a Professional Website Cost in 2026?
Real price ranges by tier (presence, showcase, acquisition, growth), what truly drives a quote, and how to invest wisely rather than chase a standard rate.
Website
Why Your Website Generates No Customers
Your site is live but brings in nothing? The problem is rarely technical. Visibility, message, trust, journey: the real causes and how to fix them.
Website
Website Redesign: How to Know When It's Time to Rebuild Your Site
Should you rebuild your website? The 10 signs that justify a redesign, the cases where you should never launch one, and how to choose between redesign and optimization.
Website
Why a Beautiful Website Is No Longer Enough in 2026
In 2026, a beautiful website has become the bare minimum, not an advantage. Visibility, clarity, trust and usefulness: what truly makes the difference.
Website
Why SMBs Fail With Their Website
Most SMBs don't fail because of their website, but because of what they expect from it. Authority, content, patience: what turns a brochure into an asset.
Website
Custom Website or WordPress?
WordPress or custom development? The real debate isn't technological. What matters for SEO, GEO, true cost and the growth of your business.
Website
Local SEO: Get Found by Customers in Your Area
Google Business Profile, customer reviews, geo-targeted keywords: the 3 pillars of local SEO that help a SMB rank at the top of searches in its area.
Website
Website for building tradespeople: attracting local jobs
Portfolio of completed projects, Google Business Profile and client reviews: how a building tradesperson builds local visibility and generates qualified quote requests.
Website
Medical practice online presence: site, reviews and trust
Website, online booking and patient reviews: how a medical practice builds a trustworthy digital presence within the professional ethics framework.
Website
E-commerce: the keys to a high-converting store
Product pages, trust, payment and delivery: the levers that truly make the difference between an online store that sells and one that loses customers.
Website
Conversion funnel: turning your visitors into clients
From the first click to contact: understand the stages of the conversion funnel, spot key friction points and turn more of your visitors into clients.
Website
Page Speed: The Real Cost of a Slow Website
A slow website loses visitors before they read your offer. Core Web Vitals, SEO rankings and conversions: what every business leader needs to know now.
Site internet & acquisition
Website or e-commerce: which one suits your business
Brochure site or e-commerce: how to choose the right type of website for your business and avoid investing your digital budget in the wrong direction.
GEO & Artificial Intelligence
Being visible where your clients now search: getting cited and recommended by ChatGPT, Gemini and Claude.
Strategy
GEO & SEO 2030: The Executive Summary for Business Leaders
GEO & SEO in 2030: why visibility is shifting from being-found to being-recommended, and the five priorities to launch right now.
GEO
Getting Cited by ChatGPT: The Practical Guide
Getting cited by ChatGPT isn't reserved for big brands. Discover the concrete levers — content, structure, external mentions — to be recommended by AI.
GEO
Law firms: getting cited by ChatGPT and Gemini
Can a law firm be cited by ChatGPT or Gemini? Yes — provided it builds authority that AIs recognize. A practical method for managing partners and firm leaders.
GEO
Generative AI in e-commerce: use cases and ROI
Product descriptions, recommendations, customer support: the generative AI use cases in e-commerce that create measurable value for a business leader.
GEO
Real Estate Agency: Getting Cited by AI and Local SEO
How your real estate agency builds the local authority it needs to be recommended by ChatGPT, Gemini and local SEO. Practical levers and a concrete action plan.
GEO
SEO vs GEO: differences and how to combine both
SEO and GEO both target online visibility but follow different rules. Discover the key differences and how to combine them effectively for your business.
GEO
Schema.org: the language AI systems understand
Discover how Schema.org structured data helps Google and generative AI to understand and cite your website. A practical guide for business leaders and SMEs.
Social media & amplification
Turning social media into your website’s amplifier: choosing your platforms, posting consistently, repurposing your content and managing your online reputation.
Social media
Choosing the Right Social Networks for Your Business
Which networks should an SME invest in? A method to choose based on your target and your resources, platform by platform, without spreading yourself thin.
Social media
Turn One Article into 20 Social Media Posts
The hub & spoke method to turn one article into 15 to 20 social posts, feed your networks for a month and drive qualified traffic back to your website.
Social media
Consistency vs Virality: What Really Matters
A viral post attracts attention, but it is consistency that builds trust and memorability. Here is why constancy outperforms virality for your business.
Social media
How to Create an Editorial Line for Your Social Media
3 to 5 recurring themes, a clear tone and a realistic schedule: how to build a consistent, recognisable and sustainable social media editorial line that lasts.
Contact Us
Ready to outsource your tasks? Let's talk about it together