John Rademakers

An entrepreneur for more than three decades, John Rademakers has helped create, grow and lead companies across a wide range of industries — from construction to aeronautics, and from automotive, finance and services to technology.

His conviction is simple: the companies that succeed over the long term rest on two inseparable fundamentals — rigorous management and effective marketing.

At NEXARA, he sets the strategic vision and guides business leaders through their decisions on digital transformation, automation and growth. Though not a developer himself, he has a deep understanding of technological challenges and relies on a team of top-level experts to design concrete, profitable solutions suited to real-world conditions.

Through his publications, he shares more than 30 years of entrepreneurial experience to help decision-makers make the right choices, avoid pointless investments and durably accelerate their growth.